communications Content https://horticulture.ucdavis.edu/tags/communications communications Content for Feed the Future Innovation Lab for Horticulture en Branding "cheat sheet" for Horticulture Innovation Lab https://horticulture.ucdavis.edu/information/branding-cheat-sheet-horticulture-innovation-lab <p>This fact sheet about the Horticulture Innovation Lab's required branding, includes information about logos, a required disclaimer, required phrasing, and other branding guidelines. It is intended for use by principal investigators and other partners who are currently funded as part of the Horticulture Innovation Lab network. </p> April 19, 2018 - 1:47pm Brenda Dawson https://horticulture.ucdavis.edu/information/branding-cheat-sheet-horticulture-innovation-lab Taking photos of your project https://horticulture.ucdavis.edu/information/taking-photos-your-project <p>This fact sheet provides tips for taking photos, intended for use by principal investigators, collaborators and others in the Horticulture Innovation Lab's network. It was created by Brenda Dawson of the Horticulture Innovation Lab. Excerpt:</p> <p>1. <span><span><span><strong><span><span>Best photos</span></span></strong><span><span> show y<span>ou and your partners in the process of doing things</span></span></span></span></span></span></p> <p>2. <span><span><span><span><span><span>Vary your photo range: </span></span></span></span></span></span></p> April 19, 2018 - 1:39pm Brenda Dawson https://horticulture.ucdavis.edu/information/taking-photos-your-project Telling your project's story https://horticulture.ucdavis.edu/information/telling-your-projects-story <p>This updated fact sheet provides tips for identifying news writing opportunities and tips for shooting photos of Horticulture Innovation Lab work. Originally developed for a workshop at the program's 2013 annual meeting, the updated tip sheet is intended for use by principal investigators, collaborators and others in the Horticulture Innovation Lab's network. Excerpts:</p> April 19, 2018 - 1:33pm Brenda Dawson https://horticulture.ucdavis.edu/information/telling-your-projects-story Tips for shooting video clips https://horticulture.ucdavis.edu/information/tips-shooting-video-clips <p>This fact sheet provides tips for shooting video clips, intended for use by principal investigators, collaborators and others in the Horticulture Innovation Lab's network. It was created with input from John Mounier of UC Davis, as well as Brenda Dawson and Hallie Casey of the Horticulture Innovation Lab. Excerpt:</p> <h3>Video clips</h3> <p>We would like to work with you to make videos about your work and to build a video clip library, so that we can take advantage of future multimedia opportunities to promote your work. What we need from you:</p> April 19, 2018 - 1:12pm Brenda Dawson https://horticulture.ucdavis.edu/information/tips-shooting-video-clips Using the power of video to amplify your work https://horticulture.ucdavis.edu/information/using-power-video-amplify-your-work <p>This presentation, given by John Mounier with UC Davis Strategic Communications, begins by discussing the importance of video in social media outreach and the ways that strategic communications can partner in creating video.</p> <blockquote> <p>Why video?</p> April 05, 2018 - 4:20pm Hallie Casey https://horticulture.ucdavis.edu/information/using-power-video-amplify-your-work 5 minutes on Horticulture Innovation Lab branding https://horticulture.ucdavis.edu/information/5-minutes-horticulture-innovation-lab-branding <p>This presentation, given by Brenda Dawson of the Horticulture Innovation Lab, outlines how to correctly brand materials and documents supported by the program.</p> April 05, 2018 - 1:51pm Hallie Casey https://horticulture.ucdavis.edu/information/5-minutes-horticulture-innovation-lab-branding How to tell your project's story https://horticulture.ucdavis.edu/information/how-tell-your-projects-story <p>Brenda Dawson of the Horticulture Innovation Lab shared this handout as part of a presentation at the program's 2013 annual meeting focused on promoting the program's work. The fact sheet covers the basics of popular news writing to convey "the story" of scientific research projects, including identifying an audience, when your work becomes news and other components of popular writing. The sheet also includes tips for photographing your project, along with highlights from USAID's imagery guidelines and requirements for branding related to funding from the program.</p> March 29, 2018 - 9:10pm Brenda Dawson https://horticulture.ucdavis.edu/information/how-tell-your-projects-story