The rapid growth of Fair Trade certification offers the potential for empowering small-scale farmers via access to high-value markets and support for community development and sustainable production. In South Africa, Fair Trade can help combat acute racial and gender inequalities, building on post-Apartheid policies and non-governmental initiatives in agriculture. While some smallholder farmers have increased their well-being through Fair Trade, emerging black farmers historically excluded from land- and market access have yet to gain entry into these beneficial networks. This project identifies challenges and opportunities for integrating emerging farmers into Fair Trade and associated value-added activities.
Led by Laura Raynolds of Colorado State University, the international team's work focuses on rooibos which can be cultivated in arid soils with little capital investment. The project activities foster racial equity and combat poverty in one of South Africa’s poorest regions. Activities also promotes gender equity, recognizing that women play a key role as farmers and household workers yet are often the most disadvantaged. The team builds the organizational capacity of the Rooibos Council, establishing an Emerging Farmer Working Group, including a women’s networking group, and provides training in certified and value-added market access, biodiversity preservation, and fiscal management. The project directly benefits 500 farmers and family members. The team also works to extend benefits at national and international levels via policy engagement.
PDF materials in Afrikaans language:
- Overview of South African Agriculture Standards and Certifications, Session 1
This overview contains information on South African agriculture standards, marketing strategy for Rooibos tea, etc.
- Overview of South African Agriculture Standards and Certifications, Session 2
This overview contains information on community needs assessment, the South African Rooibos industry, market access, international laws and standards.
- Overview of South African Agriculture Standards and Certifications, Session 3
This overview contains training and facilitation workshop methods.
- Templates for training of trainers
- Training of Trainers Manual, Session 1
- Training of Trainers Manual, Session 2
- Workshop material on Rooibos tea marketing
This material contains informatioin on the South African Rooibos market, international standards for Rooibo and bookkeeping methods.
Articles from the Center for Fair and Alternative Trade at Colorado State University: